Tata
Projects
Industry
EPC Company
Scope
Brand Positioning
Brand Strategy
Brand Identity
System Design
Digital Product
Copywriting
Projects
Industry
EPC Company
Scope
Brand Positioning
Brand Strategy
Brand Identity
System Design
Digital Product
Copywriting
Enhancing Internal Communication through
Motion Graphics and Other Brand Elements
Motion Graphics and Other Brand Elements
Overview
TPL is recognised as a thought leader in its industry, and the goal was to enhance internal communication while preserving the brand’s established identity.
The task was to integrate dynamic elements through motion graphics and other communication channels to ensure communication remained engaging,
effective, and aligned with brand standards.
Gap
While the company had a strong external reputation, internal communication & trainings faced low engagement and dynamism. Traditional methods of
communication were not resonating with employees, leading to lower engagement levels and potential inefficiencies in information sharing and work flow
processes. Additionally, there was an opportunity to further amplify the company’s brand presence through internal touch-points.
Opportunity
The opportunity was to create an internal communication strategy that would engage employees, support the company's leadership position, and
streamline training & other processes. By leveraging motion graphics and enhanced brand elements, we could create a more interactive, visually appealing
communication flow, reinforcing the brand’s core values and culture in a consistent, engaging manner.
Approach
To address these gaps, we worked closely with key stakeholders to understand internal communication pain points. The approach involved introducing
motion graphics, infographics, and more interactive digital formats to existing communication platforms (emails, intranet, internal presentations, and
training modules). This was coupled with refining existing brand elements to ensure that the new communication strategies aligned with the company's
established standards.
Outcome
The introduction of motion graphics and enhanced visual brand elements transformed internal communication. Employees are more engaged with the
content, and the new format allowed for more efficient information absorption. Regular updates, presentations, and reports have become more dynamic,
keeping teams informed and motivated.
Impact
The enhanced communication positively impacted the company’s internal operations. It consistently supports in strengthening the brand's value and
improved operational efficiency. Employees reported a better understanding of internal messages due to the more dynamic presentation of information.
The engaging format saves time by conveying complex information faster and effectively, reducing meeting
times and enhancing productivity. Overall, this initiative contributes to a stronger brand equity, both internally and externally.
