In a market flooded with chips and wafers made from local potatoes and enhanced with carefully curated flavours, standing out requires more than quality ingredients. We asked ourselves: What could we do differently? The answer was simple—make the choice easy, and the experience, unforgettable.

As creative minds, we believe our role is to understand the consumer, often becoming one ourselves, to craft stories that are relatable and appealing. We stripped away the complexity, opting for a clean, straightforward design that communicated exactly what the product is—without overwhelming the consumer. The packaging was designed to stand out with bold yet simple graphics, speaking to the target audience without shouting for attention.

Product photography brought authenticity to the packaging, creating a visual image that triggered the taste buds before the first bite. Coupled with catchy illustrations and bold, relevant typography, we ensured the design was as inviting as the chips themselves—appealing, approachable, and ready to deliver a memorable snacking experience.

it’s about the interplay between

it’s about the interplay between

Ideas & Design