OVERVIEW
The 50+ years old Deepak Group is one of the fastest-growing Indian chemical intermediates companies. With Deepak Nitrite Limited, Deepak Phenolics Limited, and Cybit Technologies Pvt Ltd under its umbrella, the group is the living demonstration of Responsible Chemistry.
With the year-round participation in various industrial and chemical exhibitions, conferences, summits, and strong internal communication connecting all the departments and functions, together like a family, the group invests in resources to make the internal & external communication. It showcases its values in the most realistic and impactful ways.
OPPORTUNITY
The projects related to internal & external communication of a company with diversified operations allow understanding and working on the multitudes communication design. The annual connection to the company and its human resources has created a synergetic connection with us.
With every new project related to communication design and branding, there is an opportunity to create collaterals and assets that will speak for the brand and showcase its true purpose in the best way possible. From the brand environment to the motion graphic elements, every component has to be so designed to establish the right impression by retaining its identity as a part of the design family.
- Industrial Communication
- Sales Support Tools
- Motion Graphics
- Digital Brand Image
Chemical Intermediates
APPROACH
For an established company firmly holding its roots deep for more than five decades, the opportunity to manage the many folds of communication design opens many doors of creativity. Our teams from different departments repeatedly update themselves with the company’s ever-evolving growth strategies. The teams work in sync with the company’s values.
OUTCOME
The constant challenge is to create outcomes that bring about an impact and inspire the succeeding designs. The process finely blends the best of Critical Thinking and Design Thinking and results in diverse and engaging communication elements. When energies work in the same direction with the same magnitude & intensity, it brings out the best work.
CONCLUSION
A communication strategy is an approach that has long term effects on the brand’s image. It is a journey that evolves with every step, changes with the flow of operations, and keeps adding value with every design. And it is a thinking style that becomes the voice of a brand.
